Insights — dansalva

There is a tsunami of bad video coming. We don’t have to be part of it. In fact, let’s be the other guys. The ones creating killer video content.

Content MarketingDan SalvaSeptember 4, 2015content marketing, video

A great brand starts with "why"

When a brand has a clearly-stated purpose, people will go out of their way to engage with and get behind the brand.

Brand storytellingDan SalvaAugust 28, 2015Brand, Purpose

What is your expertise?

You have to be good at it, passionate about it, and do it in a unique way. This is your expertise.

Strategic innovationDan SalvaAugust 21, 2015expertise, Strategic innovation

Storytelling is dead! Seriously?

Storytelling is still incredibly powerful. Anybody who says otherwise doesn’t know how to do it effectively, or is just trying to get a rise out of you.

Brand storytellingDan SalvaAugust 14, 2015Brand Story, storytelling

What happens when your user experience insults us.

Understand what makes a great user experience on your site. It’s no different than understanding how the people you hire would represent your company.

User ExperienceDan SalvaAugust 7, 2015user experience

Content marketing: start with 'what' to say, not 'where' to say it

We have to focus on our prospects needs first by offering them something valuable and interesting with our content marketing.

Content MarketingDan SalvaJuly 31, 2015content marketing

Death before disco and the value of storytelling

When you create the opportunity for storytelling, you create extraordinary value that can boost the asking price of your offering.

Brand storytellingDan SalvaJuly 24, 2015brand value, storytelling

Ask the ultimate 2 questions for B2B social media

Are social channels off limits to B2B companies? No. But it comes down to asking 2 questions about your B2B social media posts or updates.

Content MarketingDan SalvaJuly 17, 2015B2B social media, Social strategy

Your mission is not your story

What's your company's passion? That creates a way more compelling story than any mission ever could.

Strategic innovationDan SalvaJuly 9, 2015Brand Story, mission

Your brand is your customer experience

The brand is no longer what the organization says it is. Rather, the brand is now defined at every touch point. It is your entire customer experience.

Brand storytellingDan SalvaJuly 3, 2015Brand, customer experience

I want to be inspired. How about you?

If you can connect your brand to my aspirations, you'll make a more inspired connection with me than any litany of features could ever create.

Brand storytellingDan SalvaJune 26, 2015brand storytelling, emotional appeal

Are you telling the right story at the right time?

What’s the right story ? It’s the one prospects are showing us they want to hear. Delivered when they’ve demonstrated that they want to hear it.

Strategic innovationDan SalvaJune 19, 2015customer experience, story

You don't need a designer, you need a Translator of Brand Meaning

Imagine having your brand translated into something prospects will seek out. That’s the difference between a designer and a Translator of Brand Meaning.

Brand storytellingDan SalvaJune 12, 2015Brand, Brand Strategy

Customer experience roundup

Customer experience continues to be a priority for marketers. Here is a collection of insight to help you advance your customer experience efforts.

User ExperienceDan SalvaJune 5, 2015customer experience, user experience

Infographics are dead?

Infographics still make a lot of sense. And when done well, they appeal to us in a way that other communication tools just can’t match.

User ExperienceDan SalvaMay 29, 2015Infographics, user experience

Simple = better user experience

There is a great opportunity to embrace and promote simplicity in the user experience. If only for the simple reason that our world is a complex place.

User ExperienceDan SalvaMay 23, 2015simplicity, user experience

Digital customer experience bleeding over into the real world

The virtual and real worlds won't seamlessly meld in the near future. But the customer experience expectation that the virtual world sets is here today.

User ExperienceDan SalvaMay 15, 2015customer experience, user experience