Forget "features that sell" and start with an impact that resonates and you’ll set the stage for creating a brand that is irresistible.
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The most powerful way to strengthen your brand's staying power is to stay committed to your ‘why’.
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This exercise can help you critically examine your purpose, clarifying and transforming it into something exceptional.
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This quarter’s most-read posts dove deeper into everything from what separates ‘purpose’ from ‘mission’ to how to mine the most potent parts of your brand.
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By uncovering the benefit of the benefit and connecting with your purpose, you can unlock the full potential of your brand.
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If you’re looking for the path to success for your organization, it runs right through your brand purpose.
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Purpose and mission are two distinct but interconnected concepts that together define a brand's identity and direction.
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Maybe it’s time to get with your sales colleagues and create something you’ll both feel good about.
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Focus on understanding the disconnect and you’ll begin to understand how your brand can help them bridge that gap between what they say and do.
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Over the 4th quarter of 2023, posts covering brand and purpose commanded readers’ attention. Here is a recap
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A great brand can change everything for an organization. The same goes for your purpose. Imagine what happens when you wed the two.
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If you’re sending out a lone thankfulness message in November, you’re missing a bigger opportunity.
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Customer journey maps remain indispensable tools for enhancing customer experiences, aligning teams, and driving innovation.
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A purpose-driven brand story fosters an emotional investment and ignites passion in those you hope to serve. It’s what makes a brand enchanting.
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When organizations move past these misconceptions, they unlock the true potential of purpose-driven branding.
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Purpose isn't just a strategy for the moment. It is a foundational idea that can create sustained success and a lasting legacy.
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Understanding your customers' WIIFM puts those you hope to serve at the center of your brand strategy, allowing you to consistently address their needs and desires.
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It's easy to overlook the profound impact a simple brand purpose can have.
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Positioning can be a great tool. As long as you remember that, even though it is your brand’s positioning, it’s really not about you.
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The lowly case study is an underappreciated brand tool. Here’s why.
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