Understand what makes a great user experience on your site. It’s no different than understanding how the people you hire would represent your company.
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Customer experience continues to be a priority for marketers. Here is a collection of insight to help you advance your customer experience efforts.
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Infographics still make a lot of sense. And when done well, they appeal to us in a way that other communication tools just can’t match.
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There is a great opportunity to embrace and promote simplicity in the user experience. If only for the simple reason that our world is a complex place.
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The virtual and real worlds won't seamlessly meld in the near future. But the customer experience expectation that the virtual world sets is here today.
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People expect an experience from you that is equal to the best user experience they have encountered online - whether or not it was in your industry.
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There are interaction costs your create with your user experience. Make sure those costs are worth your users' time and effort
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Mobile usage continues to expand making it more important than ever to understand how to optimize the experience around for mobile content.
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Your audience is in control. Recognize that by giving them something extraordinary to watch or listen to. Do that and they'll reward you with their attention.
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You need to allow your users to engage wherever and however, and deliver an excellent experience no matter which device they are using.
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It’s a challenge to keep up and tough to know where to focus your efforts at times. Among this ever-shifting landscape, one thing remains constant – the qualities that define how you craft written content.
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There is a growing importance of the user experience you are creating. Here are three that illustrate the need to turn your focus to your user experience.
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It doesn’t matter whether you are creating an app, a story, or any other experience. In order to make it as meaningful as possible, you need to ask this question about each element along the way
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User experience is a concept that can ensure that the form of your storytelling is as engaging as your words. With that in mind, here are 6 tips to improve the experience around your story.
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Yes, you should be clear in your storytelling. But you should also be thinking about how the story is presented. If your piece is a long, gray mass of type, you’re not making it inviting for anyone to engage with you.
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With the year coming to a close, it's natural to see a lot of good posts that will help you plan your efforts for the new year. I have pulled out 5 that impressed me.
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It comes down to a simple rule of thumb: You can't design the experience before you define the experience.
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Here are four articles posted recently that help ensure you're doing everything you can to make the mobile experience as powerful as it can be.
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Make your communication visually approachable. You'll find that readers are more willing to engage. And more likely to remember the point you're making.
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There is a cacophony of screaming that surrounds us. Have the audacity to leave the negative space untouched.
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