Insights — dansalva

A brand's origin story is a powerful tool for building authenticity and forging deep connections with those you hope to serve.

Strategic innovationDan SalvaSeptember 4, 2025Brand story, Purpose

Why Feelings Sell: The Power of Emotional Appeals

The brands that win tomorrow will be those that master the art of helping their customers feel.

Strategic innovationDan SalvaAugust 29, 2025Brand, Brand storytelling

The Anatomy of a Great Brand Story: Key Elements You Can't Ignore

Great brands don't just sell things. They tell a compelling brand story that resonates with their audience and invites them to become part of the narrative.

Brand storytellingDan SalvaAugust 21, 2025Brand Story

Identifying the Hero in Your Brand Story (Hint: It's Not You)

The secret to a truly compelling brand story lies in this simple but profound shift in perspective: you’re not the hero of the story – your customer is.

Brand storytellingDan SalvaAugust 15, 2025Brand Story

Beyond Features & Benefits: Uncovering Your Brand's True Essence

A purpose helps build a truly magnetic brand—one that doesn't just attract customers, but inspires followers.

Strategic innovationDan SalvaAugust 7, 2025Purpose, Brand

Why Your Brand Needs a Story and Not Just a Slogan

It’s time for all of us to go beyond simply thinking about our next slogan and to start crafting our brands’ unforgettable stories.

Brand storytellingDan SalvaJuly 31, 2025Brand Story

Why Fostering a Sense of Hope is a Smart Move for Your Brand Messaging

Hope is a powerful force for your brand that drives action, builds resilience, and creates a sense of purpose.

BrandingDan SalvaJuly 25, 2025Brand, Brand Message

Why Empathy is Your Most Powerful Tool Against Tariff Shocks

You can transform this potential crisis into an opportunity to forge stronger, more resilient relationships with those you hope to serve.

Strategic innovationDan SalvaJuly 18, 2025Brand, Empathy

The 5 most read posts from the first half of 2025

The most-read posts from this blog in the first half of 2025 delivered invaluable branding insight as well as tips to help optimize your content marketing efforts.

Strategic innovationDan SalvaJuly 12, 2025Branding, Content marketing

These patriotic ideals could supercharge your brand

These principles provide a blueprint for impactful branding that transcends trends.

BrandingDan SalvaJuly 3, 2025brand

10 branding myths you need to stop believing

Many common beliefs about branding are flat-out myths. Here are the truths.

BrandingDan SalvaJune 27, 2025Brand

The often overlooked key to great content marketing

When valuable content is delivered under a consistent and trustworthy brand, it elevates the entire experience.

Content MarketingDan SalvaJune 20, 2025Content marketing, Branding

5 content marketing mistakes that are killing your results

Avoiding these five common content marketing mistakes can help turn your efforts into a powerful engine for growth and engagement.

Content MarketingDan SalvaJune 12, 2025Content, content strategy

Kill your tagline. Raise your rallying cry.

A rallying cry is a declaration of purpose, a call to belief, and an invitation to action.

BrandingDan SalvaJune 5, 2025Rallying Cry, Tagline

5 ideas for finding the unexpected angle with your brand messaging

By deliberately seeking out the unexpected, you'll transform content that once felt like a chore into captivating conversations.

BrandingDan SalvaMay 29, 2025Creativity

What makes for great content?

By focusing on providing value, communicating clearly, offering something unique, ensuring accuracy, and forging an emotional connection, you can elevate your content.

Content MarketingDan SalvaMay 23, 2025Content