Insights

When your brand taps into emotions, you're not just selling a product or service – you're selling a feeling, an experience, and a connection.

The most read brand posts in the 3rd quarter of 2024 ranged from guidance on problem-centric branding to finding ways to humanize your brand.

A strong brand is a vision that guides your business. If your current branding isn't helping you achieve that vision, it's time to think seriously about a rebrand.

Using this playbook as a guide, you can create a powerful and effective problem-centric rebranding strategy.

By understanding the power of dishabituation, brands can disrupt the familiarity of approaches that have fallen victim to habituation.

By focusing on the problem and not the product, you can significantly enhance your brand's relevance, differentiation, and appeal.

Humor can help create a unique brand identity, build stronger relationships with your audience, and ultimately drive business growth.

By prioritizing connection, brands can rise above the din and create a space where we all feel valued and understood.

Your brand is more than a logo. It's a story waiting to be told. Make it one that your audience will remember.

By combining a strong differentiation strategy with distinctive visuals and story, you can ensure your brand stands tall in any crowded marketplace.

If you’re constantly building new features but not building your brand, you’re fighting a losing battle against your competitors.