You have to be good at it, passionate about it, and do it in a unique way. This is your expertise.
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So before we design something. Before we put witty words to paper. Let’s put our creative strategy to the test. Let’s ask these four questions.
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The evidence gathering effort should match the project parameters (budget, timeline, etc). So how do you decide what the customer experience deserves?
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Behavioral study can unlock some valuable strategic direction. There are some simple ways to get started. See what it can do for your efforts
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We need more creative people to be great strategists. To understand research. To have a grasp on analytics. And most importantly, to understand the customer journey.
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If there is one axiom that captures the monumental shift in marketing it’s this: It’s no longer about selling to your prospects, it’s about helping them buy.
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Being 'creative' is not a luxury to a business. It's an economic necessity.
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Doodling got a bad rap. Characterized as an absent-minded activity of the perpetually distracted. But recent research is giving new biz cred to doodling.
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There are a lot of people out there who can design. And honestly, It's easy to make things pretty. It takes a little bit of genius to make them beautiful and meaningful.
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With just a weekend to create and build, the hackathon format creates a unique environment. There's lots of learning to take away from working in this environment.
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I can’t think of a better way to spend time than being part of something elegant and meaningful.
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With this kind of focus, you’ll find yourself less likely to get overwhelmed while feeling like your producing helpful content that matters to your audience
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To strengthen your infographic, keep it snackable, stick to one idea, and use reliable sources
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If you want to innovate, you have to have the guts to trust.
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The wonder creates delight. And when the story of it is revealed with skill and care, it can conjure a powerful bond between you and your audience.
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A smart story will get recommended and passed along. To make sure your story has this kind of juice, ask the four questions.
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If you have the inclination to conceptualize as well as analyze, then embrace both sides of your brain. Because the future needs more people like you.
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