Forget "features that sell" and start with an impact that resonates and you’ll set the stage for creating a brand that is irresistible.
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This exercise can help you critically examine your purpose, clarifying and transforming it into something exceptional.
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This quarter’s most-read posts dove deeper into everything from what separates ‘purpose’ from ‘mission’ to how to mine the most potent parts of your brand.
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The best thing about passion is that any brand can tap into it. It’s not exclusive to mega-brands or sports brands or any other.
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By uncovering the benefit of the benefit and connecting with your purpose, you can unlock the full potential of your brand.
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If you’re looking for the path to success for your organization, it runs right through your brand purpose.
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Purpose and mission are two distinct but interconnected concepts that together define a brand's identity and direction.
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Over the 4th quarter of 2023, posts covering brand and purpose commanded readers’ attention. Here is a recap
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A great brand can change everything for an organization. The same goes for your purpose. Imagine what happens when you wed the two.
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Are you ready to make your brand more relevant and meaningful to those you hope to serve? Here are some ways to make that happen.
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A Big Audacious Meaning will give you direction. It will give you joyous motivation. And it will make the whole journey more meaningful. When do you want to make that a reality for you and your brand?
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Every brand has the potential to contribute more than just an emotional benefit. Find it. Clarify it. And then connect it to your position.
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Get to your benefit of the benefit and your brand will move from their heads to their hearts.
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What does it take to get to a deep and meaningful purpose? Here’s a short quiz on unleashing the power of purpose.
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Over the past quarter, readers overwhelmingly gravitated to these 3 posts. There are common themes of empathy and selfless help that make brands successful.
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Your brand purpose helps drive profit. And profit helps advance brand purpose.
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The world needs it. Those you hope to serve will appreciate it. Now is the time for your brand to share the gratitude.
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When you do this, you are no longer just a vendor to them. You are a brand that helps in the pursuit of something that has great meaning to them.
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Discover what brand and purpose posts have caught the readers’ attention over the last quarter. Here is a round-up.
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Let's stop relying on the old constructs that employ fear and intimidation to motivate. And let’s start inspiring greatness.
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