Discover the transformative power of clarifying the profound difference we can make in a life, a community, or even the world – and then unleashing it in our story. Get the book - Big Audacious Meaning.
Get the expertise you need to harness the power of a Big Audacious Meaning. I have helped organizations of all sizes across a multitude of industries.
This exercise can help you critically examine your purpose, clarifying and transforming it into something exceptional.
If you’re constantly building new features but not building your brand, you’re fighting a losing battle against your competitors.
This quarter’s most-read posts dove deeper into everything from what separates ‘purpose’ from ‘mission’ to how to mine the most potent parts of your brand.
Subtraction isn't about losing something. It’s about choosing what matters most for your brand and letting go of the rest. By embracing the power of less, you can create space for more.
The best thing about passion is that any brand can tap into it. It’s not exclusive to mega-brands or sports brands or any other.
After your logo, the most powerful expression of your brand is found in those words that sit there under your logo. Your rallying cry.
It’s not enough to expose people to your message. You have to give them a meaningful reason to care if you want to engage them.
By uncovering the benefit of the benefit and connecting with your purpose, you can unlock the full potential of your brand.
If you’re looking for the path to success for your organization, it runs right through your brand purpose.
Purpose and mission are two distinct but interconnected concepts that together define a brand's identity and direction.
