With the elements of the hero's journey identified and expressed, we can build an awesome story. A story with real meaning for those we hope to serve.
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With the elements of the hero's journey identified and expressed, we can build an awesome story. A story with real meaning for those we hope to serve.
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Let's make the story as clear and compelling as we possibly can. We just may be surprised everything that it can help us get done.
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A great story is full of magic and wonder. It helps us feel like we can be part of something larger than ourselves. Something that can make a difference.
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Articulating a core belief eradicates the vagueness swirling around our story. Equally as powerful is the launch pad it creates for that story to take off.
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When we start with that profound difference we will make, our story becomes inspired - and connects people with that meaning they're longing for.
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The story hierarchy can be an invaluable addition to all our messaging efforts since it illustrates how our Big Audacious Meaning gets put to use.
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What’s the right story ? It’s the one prospects are showing us they want to hear. Delivered when they’ve demonstrated that they want to hear it.
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