Insights — dansalva

For a brand to reach higher, it needs to go deeper

If we want to become an invaluable brand, we need to go deeper than fulfilling the base needs. We need to ask what difference we can make.

Strategic innovationDan SalvaSeptember 2, 2022Brand Purpose

A great rallying cry has these 5 things

Spend time on your language, using the 5 characteristics of a great rallying cry to make yours one that inspires.

Strategic innovationDan SalvaAugust 26, 2022brand, Rallying Cry

'Quiet Quitting' is a symptom of this

Let's stop relying on the old constructs that employ fear and intimidation to motivate. And let’s start inspiring greatness.

Strategic innovationDan SalvaAugust 19, 2022Purpose, Quiet Quitting

What you can expect purpose to do for your brand

These advantages are why visionary brands have embraced a purpose – it creates mojo for the brand that is felt inside and outside the organization.

Strategic innovationDan SalvaAugust 11, 2022Brand Purpose

5 ways to generate purpose-driven brand content

People have shown that they appreciate and value purpose-driven brands. We just need to remember that they need multiple exposures. And stories that demonstrate its meaningfulness.

Strategic innovationDan SalvaAugust 5, 2022Brand Purpose

Are you passionate about the difference your brand can make?

A vague or lofty brand purpose statement just won't cut it. You need to let people know how they can join you in making a difference.

Strategic innovationDan SalvaJuly 29, 2022Brand Purpose, Purpose

We need fewer slogans and more rallying cries

A rallying cry isn't there to explain the brand. It's there to amplify it.

BrandingDan SalvaJuly 21, 2022Brand Purpose, Rallying Cry

Use this one simple word to explain the concept of brand purpose.

It is a valuable bit of shorthand, delivering a meaningful and memorable way for everyone to understand what embracing brand purpose is all about.

Strategic innovationDan SalvaJuly 15, 2022Brand Purpose

The quarter's most read posts on brand and purpose

It's always interesting to see what is getting the most attention over the course of the quarter. It gives us all insight into what topics readers are finding most important

Strategic innovationDan SalvaJuly 7, 2022Brand, Purpose

Understanding features, benefits, and the brand magnet

Connect with why we should care and you’ll carve out that little corner in our brains for your brand.

Strategic innovationDan SalvaJuly 1, 2022Brand, Purpose

Are you creating a trust deficit with your brand?

When you focus on them first, they begin to view you as a valuable resource. And a helpful ally. When this happens, that elusive trust forms.

Strategic innovationDan SalvaJune 24, 2022Brand

All else being equal, the purpose-driven brand wins

Leave purpose out of the equation and you walk away from arguably the most powerful factor in helping people make a decision to engage with you.

Strategic innovationDan SalvaJune 16, 2022Purpose, Brand Purpose

The secret to getting them to like and trust your brand

Ask how your brand can serve the profound need we all have to feel like what we do matters.

Strategic innovationDan SalvaJune 11, 2022brand, Big Audacious Meaning

FOMO vs. inspiration. What serves your brand better?

Inspiration and meaning serve a deeper need we all have. And in doing so, create an irresistible gravitational pull for a brand that we willingly succumb to.

Strategic innovationDan SalvaJune 2, 2022Brand, Purpose

Feeling the brand love

Become more outward-focused. More servant-oriented. And you’ll become more appealing to all those we hope to serve.

Strategic innovationDan SalvaMay 28, 2022Brand, Branding

Why your brand message should be like an onion

Select your words carefully and you could give your brand message layers of meaning. And help those you hope to serve feel like they have discovered something special.

Brand storytellingDan SalvaMay 20, 2022brand