The evolution of branding in 2024 will be marked by a fusion of technology and prospect-centric strategies.
Read MoreFacts and features may inform. But it's the emotions that will inspire and connect, making your brand more than a choice. Making it a valuable part of the lives of those you hope to serve.
Read MoreSimplicity doesn't mean sacrificing depth. It’s not about reducing. It’s about amplifying so that those you are hoping to reach will be engaged and maybe even inspired.
Read MoreGreat branding is as much about avoiding the mistakes as it is about making the right decisions.
Read MoreThere is an art to responsibly guiding clients through the process of adopting a new brand. Here are 5 tips.
Read MoreOnce you begin working with positioning statements, you'll love how they provide a framework for your thinking. And a springboard for compelling brand ideas.
Read MoreBecome more outward-focused. More servant-oriented. And you’ll become more appealing to all those we hope to serve.
Read MoreTelling a story helps you hone your story.
Read MoreGiving others the opportunity to share your brand purpose is like inviting them into a tribe. A tribe where they feel the belonging.
Read MoreYou can rely on one person to point you to the answers. You just have to ask this question.
Read MoreA great name can be game-changing. It can make your brand unforgettable, meaningful, and more. Putting a method in place is paramount.
Read MoreBrand strategies and frameworks need to get past the rational and embrace the magic that a brand can stir within us.
Read MoreStart building a cohort of brand believers. And let them help you propel your brand to greatness.
Read MoreBrands that succeed in connecting with us do so because they offer us something that is in short supply and high demand. Meaning.
Read MoreThe best brand language causes an emotional reaction. From laughter to goose bumps. Think about what emotion your brand can own as you work your way through these exercises.
Read MoreAfter a couple of decades of accelerated executions, it has become apparent that more and faster does not equal inspiring and engaging. It's time to get back to thoughtful ideas that spark surprise and delight among those we hope to serve.
Read MoreHelp your brand thrive by creating a little surprise and delight for those you hope to serve.
Read MorePurpose has the power to amplify the brand. Begin with the three essentials. And let your purpose begin to have a voice in every expression of your brand.
Read MoreEvery brand has the ability to embrace something magical. We just have to be willing to go beyond the mechanics of what the brand does or how it does it to ignite the “ooh”, “whoa”, and “wow”.
Read MoreWe can spend a lot of time explaining and promoting our brands when what we should be doing is spending that time focusing on the needs and desires of those we hope to serve. Thankfulness can help us make that shift.
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