The most-read posts from this blog in the first half of 2025 delivered invaluable branding insight as well as tips to help optimize your content marketing efforts.
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When valuable content is delivered under a consistent and trustworthy brand, it elevates the entire experience.
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The future belongs to brands that are authentic, purpose-driven, community-focused, technologically savvy, and above all, human.
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By shifting our focus from forceful intrusion to gentle invitation, we can achieve more meaningful and sustainable success.
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The search for brand inspiration shouldn't be confined to industry reports and competitor analysis.
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As you begin to consider your brand message, start with gratitude. Those you hope to serve will appreciate it. And reward you for it.
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To truly connect with people and drive long-term success, brands need to evolve beyond superficial messaging and focus on solving real-world problems.
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Branding is not just about creating a logo or tagline. It's about building meaningful connections and delivering value that resonates.
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Moving from rebranding your offering to rebranding the problem it solves creates a stronger, more relevant, and more valuable brand.
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It's not about what you're selling. It's about the difference your brand makes in people's lives.
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By leveraging the power of emotions, you can build a brand that connects with your audience on a deeper level.
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The evolution of branding in 2024 will be marked by a fusion of technology and prospect-centric strategies.
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Facts and features may inform. But it's the emotions that will inspire and connect, making your brand more than a choice. Making it a valuable part of the lives of those you hope to serve.
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Simplicity doesn't mean sacrificing depth. It’s not about reducing. It’s about amplifying so that those you are hoping to reach will be engaged and maybe even inspired.
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Great branding is as much about avoiding the mistakes as it is about making the right decisions.
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There is an art to responsibly guiding clients through the process of adopting a new brand. Here are 5 tips.
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Once you begin working with positioning statements, you'll love how they provide a framework for your thinking. And a springboard for compelling brand ideas.
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Become more outward-focused. More servant-oriented. And you’ll become more appealing to all those we hope to serve.
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Telling a story helps you hone your story.
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Giving others the opportunity to share your brand purpose is like inviting them into a tribe. A tribe where they feel the belonging.
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