The quarter's most read posts on brand and purpose
It's always interesting to see what is getting the most attention over the course of the quarter. It gives us all insight into what topics readers are finding most important. Here are the top 5 from this last quarter.
Ask this one question to make your brand more relevant - If you spend the time to find the questions, it will begin to become apparent what your brand message should be.
Unlock this brand superpower - If you really want your brand to connect with those you hope to serve, then take a page out of Epictetus' playbook.
Why your brand message should be like an onion - Select your words carefully and you could give your brand message layers of meaning. And help those you hope to serve feel like they have discovered something special.
Are you creating a trust deficit with your brand? - When you focus on them first, they begin to view you as a valuable resource. And a helpful ally. When this happens, that elusive trust forms.
The costly assumption about brand purpose - Clarifying a brand purpose can become a savvy strategic move for organizations – unrivaled by any other business strategy.