A Big Audacious Meaning will give you direction. It will give you joyous motivation. And it will make the whole journey more meaningful. When do you want to make that a reality for you and your brand?
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What does it take to get to a deep and meaningful purpose? Here’s a short quiz on unleashing the power of purpose.
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Ask how your brand can serve the profound need we all have to feel like what we do matters.
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What constitutes a powerful purpose? What can it really do for an organization? And how do you go about clarifying one? Here are four rules.
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What makes you desirable is what you do for others. When your brand makes this strategic shift, great things start to happen.
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Your brand can do well by doing good. In fact, the best way to do well is to do good.
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There simply is no other brand strategy that can deliver something so valuable.
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With just two words, our brand orientation changes from selfishness to selflessness.
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Tapping into the soul of your brand sparks enthusiasm, passion, and loyalty.
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A purpose-driven brand helps you infuse everything you do with something meaningful. Something your customers and prospects yearn for.
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Taking steps to build your purpose-driven brand can unearth the extraordinary.
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We define good business as looking beyond the company’s needs to the needs of everyone we hope to serve in order to fulfill our Big Audacious Meaning.
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This kind of impact and success is available to every organization. There is nothing holding your brand back from being transformative. Except for that excuse you keep giving yourself.
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Why should your brand spark a sense of wonder? Because it is something that people truly yearn for. And a rare few things have such a profound impact.
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You have to define what it purposeful means to you. And then see how that aligns with your organization and those around you.
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Asking the question will help you ensure that you are on the path to unlocking the full potential of embracing a brand purpose.
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When you share the 'what's in it for me', you may win people's attention. But share that 'what's in it for us' and you begin to win their hearts.
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Create the core tenet that will unite all your efforts. Get this right. Because when it comes down to it, it's what those you hope to serve are really looking for.
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A purposeful brand promise can make your brand essential to those you hope to serve. Because that promise reaches beyond the functional to tap into the powerful, decision-making, emotional part of our brains.
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Asking them to clarify their personal brand is a powerful way to help them understand how they should approach the organization’s brand.
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