Insights — dansalva

How do you improve your brand storytelling? Be thankful.

You can’t be thankful without first having a sense of humility. And humility is the quality that is at the very core of great brand storytelling.

Brand storytellingDan SalvaNovember 24, 2014brand storytelling, Empathy

3 tips for communicating visually

Too often, companies settle for a generic image with their communication. Yes, it can add visual appeal, but it doesn't have near the power of illustrating the point you are making.

Brand storytellingDan SalvaNovember 19, 2014visualization, visualize storytelling

When in doubt, be useful

It could be a blog post, an ebook, a worksheet, an interview with an expert, and more. Whatever it is, just make sure it’s useful. If you do that, it will be worth your and your prospect’s time.

Content MarketingDan SalvaNovember 12, 2014content marketing, Strategic marketing

The only thing marketing automation can't automate

We can (and should ) automate the delivery of information. But that should not overshadow the most important part of what we offer. Information is valuable. Inspiration is invaluable.

Content MarketingDan SalvaNovember 5, 2014content marketing, Strategic marketing

Is your writing short circuiting your reputation?

Here are three things we can do to protect our reputation and improve the chances of winning readers’ attention .

Content MarketingDan SalvaOctober 29, 2014reputation, writing

Improve your clarity with these 7 writing tips

There’s room for us to improve how we communicate. Here are 7 tips to help improve the clarity of our writing.

Brand storytellingDan SalvaOctober 22, 2014brand storytelling, content marketing

The 3 "Be's" for Better Brand Storytelling

The 3 “Be’s” help us build an effort with depth and meaning. It’s not one-and-done. It’s an approach the builds reputation, making it stronger with each authentic and helpful story we tell.

Brand storytellingDan SalvaOctober 14, 2014brand storytelling

Is your branding doing double duty?

It’s powerful when your branding can work inside and outside. That’s double duty.

Brand storytellingDan SalvaOctober 8, 2014Brand Expression, Branding

Are you unintentionally chasing off readers?

Your readers won’t tell you they have lost confidence. They’ll just stop clicking. Even when you have something valuable to share with them.

Content MarketingDan SalvaOctober 1, 2014brand storytelling, content marketing

Why strategy is not enough

We need more creative people to be great strategists. To understand research. To have a grasp on analytics. And most importantly, to understand the customer journey.

Strategic innovationDan SalvaSeptember 24, 2014Strategic innovation, strategy

Don't let cleverness cloud clarity

As brand storytellers, our initial job is to grab attention and maintain interest. Sometimes we’re so focused on creating a memorable idea, we inadvertently sacrifice clarity.

Brand storytellingDan SalvaSeptember 17, 2014brand storytelling

Stop selling and start helping me buy.

If there is one axiom that captures the monumental shift in marketing it’s this: It’s no longer about selling to your prospects, it’s about helping them buy.

Strategic innovationDan SalvaSeptember 10, 2014Strategic innovation, Strategic marketing

If you don't give them a story, they'll evaluate you on price.

Help your prospects make an emotional connection with your offering and you will make it easier for them to do business with you.

Brand storytellingDan SalvaSeptember 2, 2014brand storytelling

A business argument for more creative executions

Being 'creative' is not a luxury to a business. It's an economic necessity.

Strategic innovationDan SalvaAugust 27, 2014creative, Strategic innovation

Doodle your way to greatness

Doodling got a bad rap. Characterized as an absent-minded activity of the perpetually distracted. But recent research is giving new biz cred to doodling.

Strategic innovationDan SalvaAugust 20, 2014creative thinking, Strategic innovation

3 questions that will make you a better content marketer

Answering 3 questions can help quickly determine if a piece of content is worthy of our readers' time.

Content MarketingDan SalvaAugust 11, 2014brand storytelling, content marketing

Enough with the monikers already

It's okay to be an expert. But being an expert is defined by what you do. Not by some cute (and somewhat annoying) self-given title like 'guru'.

Strategic innovationDan SalvaAugust 4, 2014Brand expert

Want to be in high demand? Here's the secret.

Fearlessness is that unique ability to willingly accept a challenge knowing full well that there Is a very real risk of failure. But also knowing that what you could potentially gain from the experience could prove invaluable.

Strategic innovationDan SalvaJuly 31, 2014Strategic thinking, strategy

Share your expertise without freaking out

Looking at the fears that trip you up can help you overcome the roadblocks to sharing your insight.

Content MarketingDan SalvaJuly 22, 2014content marketing, thought leadership

What's your undeniable truth?

There is one powerful thought that can separate you from all the others. One powerful thought that can draw people to you. This is your undeniable truth.

Strategic innovationDan SalvaJuly 15, 2014Brand Position, strategy