Insights — dansalva

What you want vs. what your prospects want

Align your efforts with what your prospects want. You’ll discover opportunities to have more meaningful engagements.

Strategic innovationDan SalvaJuly 10, 2014Strategic thinking, strategy

Four questions you absolutely must ask about your brand

Proof is the difference between a hollow promise and a meaningful brand. Ask the hard questions. Your brand will be all the better for it.

Brand storytellingDan SalvaJuly 2, 2014Brand, Brand Strategy

What's the big idea?

There are a lot of people out there who can design. And honestly, It's easy to make things pretty. It takes a little bit of genius to make them beautiful and meaningful.

Strategic innovationDan SalvaJune 23, 2014Big idea, Strategic innovation

How to improve your commercials now that your audience has control

Your audience is in control. Recognize that by giving them something extraordinary to watch or listen to. Do that and they'll reward you with their attention.

User ExperienceDan SalvaJune 18, 2014Commercials, user experience

Are you interrupting or adding to their day?

f you expect to capture even the smallest space in my brain, you’re going to have to try harder than just detailing the features of your product or service to me.

Brand storytellingDan SalvaJune 10, 2014brand storytelling, creative

Writing vs. Storytelling

Wwriting becomes exponentially more powerful when it incorporates storytelling.

Brand storytellingDan SalvaJune 3, 2014brand storytelling

Kickstarting your content marketing

We all have knowledge and expertise that we have earned through our work. It’s just a matter of giving ourselves credit for what we know and then sharing it with the genuine desire of helping others.

Content MarketingDan SalvaMay 27, 2014brand storytelling, content marketing

Great stories are not for everybody

A big part of effective brand storytelling is simply having the discipline to focus.

Brand storytellingDan SalvaMay 20, 2014brand storytelling, writing

3 strategies for producing better creative work

A few tips on how structure and process can help free the mind to create.

Brand storytellingDan SalvaMay 14, 2014Innovation, strategy

Creative freedom ain’t what it’s cracked up to be

The bottom line is that if you want to cultivate the best ideas, creative restraints and parameters may get you there quicker than total creative freedom.

Strategic innovationDan SalvaMay 6, 2014creative thinking, strategy

It's time to mobile-ize your content

You need to allow your users to engage wherever and however, and deliver an excellent experience no matter which device they are using.

Content Marketing, User ExperienceDan SalvaApril 29, 2014content marketing, user experience

5 Unchanging Qualities of Quality Writing

It’s a challenge to keep up and tough to know where to focus your efforts at times. Among this ever-shifting landscape, one thing remains constant – the qualities that define how you craft written content.

Brand storytellingDan SalvaApril 22, 2014user experience, writing

3 lessons from the NASA Space Apps Challenge

With just a weekend to create and build, the hackathon format creates a unique environment. There's lots of learning to take away from working in this environment.

Strategic innovationDan SalvaApril 15, 2014hackathon, Strategic innovation

Are you part of something elegant and meaningful?

I can’t think of a better way to spend time than being part of something elegant and meaningful.

Brand storytelling, Strategic innovationDan SalvaApril 8, 2014Strategic innovation, UX

How to give your brand story a stress test

Go through the exercise. Ask the 3 questions. It will help ensure your most important story is everything it can be.

Brand storytellingDan SalvaApril 1, 2014Brand, Storytelling

Insight roundup: Tapping into user experience

There is a growing importance of the user experience you are creating. Here are three that illustrate the need to turn your focus to your user experience.

User ExperienceDan SalvaMarch 26, 2014user experience, UX

Are you settling for a generic image?

Our visualizations are an important part of the way we communicate. Some would say they are the most important part. Settling for a vague or generic image does a disservice to the insight we are working to deliver.

Brand storytellingDan SalvaMarch 18, 2014brand storytelling, visualization

Be wary of excuses to skip strategy

Strategy is not sexy, and jumping to execution can be seductive. But the truth is that good strategy always streamlines the process.

Brand storytellingDan SalvaMarch 11, 2014brand storytelling, strategy

What is brand journalism's role?

There is much debate about the role that brand journalism plays. No matter where you stand on the issue, it’s undeniable that there are 3 things that will make a brand journalism effort successful.

Brand storytellingDan SalvaMarch 3, 2014Brand journalism, brand storytelling

Finding focus with a content marketing strategy

With this kind of focus, you’ll find yourself less likely to get overwhelmed while feeling like your producing helpful content that matters to your audience

Content MarketingDan SalvaFebruary 24, 2014content marketing, Strategic innovation