Take all that inward focus and turn it outward and your brand will earn a place in their heads. Do it well enough, and you may even find your way to their hearts.
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This mapping process will help change the way you approach those you hope to serve. It shows you the way to a better brand.
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A brand can’t coerce prospects into helping it reach its goals. We have to help them help us.
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Purpose sets your brand on a mission, creating new clarity. New meaning. And new momentum.
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Wouldn't it be great to inoculate your brand from all the chaos? There is a remedy. It's called purpose.
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If you want your brand to be truly special, you need to lay the foundation. Then you need to let that guide you. Guide you to the kick-ass concept.
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Here are the five most popular posts from this blog over the course of 2021. I hope you find them useful in your pursuit of building a truly exceptional brand.
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There simply is no other brand strategy that can deliver something so valuable.
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With just two words, our brand orientation changes from selfishness to selflessness.
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Tapping into the soul of your brand sparks enthusiasm, passion, and loyalty.
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We define good business as looking beyond the company’s needs to the needs of everyone we hope to serve in order to fulfill our Big Audacious Meaning.
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Your brand can become more than who you are and what you do. It can become something much more meaningful. It can become what your prospects are really looking for.
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Here’s a roundup of some posts over the past months that can prove useful as you pursue or continue to evolve your purpose-driven brand.
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This kind of impact and success is available to every organization. There is nothing holding your brand back from being transformative. Except for that excuse you keep giving yourself.
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Why should your brand spark a sense of wonder? Because it is something that people truly yearn for. And a rare few things have such a profound impact.
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Interesting insight and useful guidance for putting purpose to work for you and your organization.
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These 3 exercises will help you and the team begin to feel the value of a clarified purpose and gauge your readiness to pursue the effort.
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Seasoned storytellers know that great brand stories start with a solid strategic framework.
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We need to be careful when communicating urgency and scarcity. Those marketing messages have to come from a place of caring and helping.
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You have to define what it purposeful means to you. And then see how that aligns with your organization and those around you.
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