A great name can be game-changing. It can make your brand unforgettable, meaningful, and more. Putting a method in place is paramount.
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Purpose is not a replacement or a substitute for what you are doing. It is a multiplier.
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If you want to cut through all the complexity, then do what great brands do. Share the love.
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Asking the question will help you ensure that you are on the path to unlocking the full potential of embracing a brand purpose.
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Great brands know how to share. It's time to look at what you do and what you have and discover what your brand can share.
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Purpose is not a new concept. Today's expressions of purpose trace their roots back centuries to a Japanese concept.
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Here is a roundup of posts that shouldn't be missed if you're looking to build or amplify your purpose-driven brand.
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No matter how rational we think we might be, emotions drive what we do. The sooner a brand embraces this, the sooner it begins to gain our attention, win our loyalty, and even spur our advocacy of the brand.
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Create the core tenet that will unite all your efforts. Get this right. Because when it comes down to it, it's what those you hope to serve are really looking for.
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A purposeful brand promise can make your brand essential to those you hope to serve. Because that promise reaches beyond the functional to tap into the powerful, decision-making, emotional part of our brains.
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Asking them to clarify their personal brand is a powerful way to help them understand how they should approach the organization’s brand.
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If this question becomes your touchstone, you will begin to infuse everything you say and do with a rare magic that every brand hopes to capture.
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Your brand purpose can become one of your most valuable assets. But only if people can understand and connect with it. That's why a Rallying Cry is crucial.
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Your purpose statement could be the difference between you having a brand and you having a brand that matters.
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Your purpose is powerful. Connecting it to what you do and how you do it makes it irresistible.
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Today, brands are waking up to the fact that greater success comes when we shift from putting the needs of the shareholders first to putting the needs of all the stakeholders first.
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Rediscover the posts that will help our brands capture that spirit of hope.
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Smart brands today understand that selflessly giving is a potent way to attract new customers, build loyalty, and more.
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When you put others first, good things happen. For those you serve. For everyone that your brand touches. And for your brand.
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Here’s how you set your brand on the path to being exceptionally relevant and incredibly meaningful to everyone you serve.
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