The 5 most-read brand posts in 2024
The most-read brand posts from this blog in 2024 ranged from understanding the difference between mission and purpose to rebranding the problem your brand solves for those you hope to serve. Take a look at the recap for each, and click through to read the full post.
Purpose vs. mission: understanding the difference for your brand – Purpose and mission are two distinct but interconnected concepts that define a brand's identity and direction.
Beyond demographics: psychographics and the power of emotional segmentation – Demographics provide a starting point, but psychographics unlock the true power of understanding your prospects.
Don’t rebrand your product. Rebrand the problem you solve. – Become a trusted partner in solving their problems rather than simply a provider of products or services.
People don’t care about your brand. They care about their problem. – It's not about what you're selling. It's about the difference your brand makes in people's lives.
Building a brand personality to make your brand more human – Unlock the power of a brand that resonates with people on a deeper level, making your brand genuinely human and unforgettable.