Insights — dansalva

It’s time to take thankfulness to the next level

If you’re sending out a lone thankfulness message in November, you’re missing a bigger opportunity.

Strategic innovationDan SalvaNovember 16, 2023Brand, thankfulness

How big of a role should emotion play in your brand?

While data and analytics are essential, never underestimate the value of a well-crafted emotional connection with your audience.

BrandingDan SalvaOctober 13, 2023Brand

What is brand equity and why is it important?

Brand equity represents the intangible assets that a brand possesses. it is a reflection of how people feel and think about your brand.

BrandingDan SalvaSeptember 29, 2023Brand, Brand Equity

Everything your brand does is branding

You can’t set branding aside. Because, quite frankly, everything your brand does is, well, branding.

BrandingDan SalvaSeptember 21, 2023Brand

Do You Know Your Brand's WIIFM?

Understanding your customers' WIIFM puts those you hope to serve at the center of your brand strategy, allowing you to consistently address their needs and desires.

Strategic innovationDan SalvaSeptember 8, 2023Brand, Brand Strategy

Why you need to understand brand hierarchy

By crafting a thoughtful brand hierarchy, businesses can create invaluable clarity for each of their offerings while building an interconnectedness between all their brands.

BrandingDan SalvaAugust 11, 2023Brand, Brand Hierarchy

Is your brand inadvertently making this costly positioning mistake?

Positioning can be a great tool. As long as you remember that, even though it is your brand’s positioning, it’s really not about you.

Strategic innovationDan SalvaJuly 28, 2023Positioning, Brand

Want to acid test your brand? Write a case study.

The lowly case study is an underappreciated brand tool. Here’s why.

Strategic innovationDan SalvaJuly 21, 2023Brand, Case Study

From informing to inspiring: how to transform your brand

Are you ready to make your brand more relevant and meaningful to those you hope to serve? Here are some ways to make that happen.

Strategic innovationDan SalvaJuly 14, 2023Brand, Purpose

The 3 most read brand posts for Q2 2023

This last quarter saw readers gravitating toward posts that explored important fundamentals for creating powerful brand messaging.

BrandingDan SalvaJuly 7, 2023Brand Message, Brand

Don’t underestimate the power of positivity for your brand

When life gets to the point of feeling overwhelming, it becomes clear how much we prefer brands that bring positivity into our lives.

BrandingDan SalvaJune 23, 2023Brand

Maybe you should just stop creating content

Simply ask two questions before you post another shred of brand content.

Content MarketingDan SalvaJune 2, 2023Content, Brand

What is a brand personality, why is it important, and how do you create one?

Your brand personality can help define how the brand speaks, acts, and interacts - helping you create a brand that’s more compelling and engaging.

BrandingDan SalvaMay 5, 2023Brand

Define your brand by what you’re not

Sometimes getting people to think about what our brand is requires surprising them with what it is not.

BrandingDan SalvaApril 28, 2023Brand, Brand Position

10x the power of your brand language

Use your brand language to help those you hope to serve feel like you prioritize their needs over your own.

BrandingDan SalvaApril 21, 2023Brand, Brand Language

What’s the connection between your brand purpose and your brand position?

Every brand has the potential to contribute more than just an emotional benefit. Find it. Clarify it. And then connect it to your position.

Strategic innovationDan SalvaApril 15, 2023Brand, Position, Purpose

The 3 most read posts on creating an extraordinary brand from Q1 2023

If we can practice reorienting our thinking, we can begin to create something extraordinary with our brand. Here are 3 posts that provide the guidance.

BrandingDan SalvaApril 6, 2023Brand