The 3 most read brand posts for Q2 2023

This last quarter saw readers gravitating toward posts that explored important fundamentals for creating powerful brand messaging. Here is a recap of the three posts that readers spent the most time with.

  1. 6 steps to writing an irresistible brand message - Your brand message needs to be relevant and compelling. Here is a six-step process to making that happen.

  2. What is a brand personality, why is it important, and how do you create one? - Your brand personality can help define how the brand speaks, acts, and interacts - helping you create a brand that’s more compelling and engaging.

  3. What you need to know about brand purpose in today’s environment - The brands that so easily abandon their purpose-driven approach are the ones that need to go.