What would your customers do if you faced the same fate as George Bailey? If you're unsure, maybe it's time to start thinking about how you could make their lives a little more wonderful.
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Embracing a purpose doesn’t happen overnight. You just have to start. Not with some disruptive jolt. You simply need to step in. And begin the evolution.
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The desire to serve the aspirations of those we hope to engage should drive what we do. But it should also drive what we won’t do. Giving a voice to these things can be inspiring for everyone.
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Purpose unlocks abilities to heighten our engagement with everyone we hope to serve. That can be game changing for any organization.
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Purpose gives brands an unfair advantage, because it addresses a fundamental desire for our customers and prospects. Here are some of the more compelling posts that help us in our pursuit of becoming a purpose-driven brand.
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When we clarify the purpose, we are not forcing the organization to transform into some other entity. We are amplifying the most powerful belief that an organization holds.
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If we take the time to clarify what difference we can make, we can create that catalyst. The catalyst that ignites exceptional success and fosters something extraordinary for everyone who engages with our brand.
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Bringing purpose into our brand and our story is one of the most energizing opportunities available to organizations today. The biggest roadblock may simply be finding a way to start. Prototyping a purpose is the answer.
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Purpose is a powerful asset for any organization. As with anything with this potent potential, it must be handled with care. Here is a round up of posts that help all of us ensure we are helping purpose flourish.
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Shows us that you really took a hard look at who you are and the difference you are here to make. Then live it in a way that gets us excited about engaging with you. We want to believe in purpose. But you have to believe in it, too.
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Purpose shares those same character-forming powers that we encountered in at the beginning of our learning adventure. Those were lessons that formed the successful people we are today. Imagine what it could help us and our organizations become in the days ahead.
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There is a new expectation. An expectation that purpose becomes part of our operating model. It's not a suggestion. It's the world's largest investor, BlackRock, telling us it is becoming a requirement.
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There have been a number of excellent posts recently that help highlight the power of clarifying and embracing the purpose at the core of our brands. Here is a short list of the must-read ones.
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A purpose orients a brand to how it will make a difference in lives. This gets us out of the game of invading their world and just shouting louder.
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We could light the fire of purpose that ignites a passion in all those around us. Imagine how awesome that would be. That's the dream.
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Imagine when companies start to discover that the path to purpose is also the path to success. Imagine customers rewarding them for the good they spread.
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Here is another survey of the insight being shared around purpose – one of the biggest movements in business today – along with some must read sources.
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Purpose continues to expand with a wide range of thought leadership. Here are five sources that offer some helpful insight into the movement.
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It's a journey to discover a purpose. But what we shouldn't forget is that, when you get there, the real adventure is just beginning.
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Purpose is easily thought of as doing good. But that's just the half of it. What often gets lost is that it's just as much about doing well.
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