5 must-read posts for those pursuing a purpose-driven brand

There have been a number of excellent posts recently that help highlight the power of clarifying and embracing the purpose at the core of our brands. Here is a short list of the must-read ones.

• Loyalty Beyond the Holidays: Brand Purpose Crucial To Long-Term Customer Loyalty - retailers are discovering they can develop more profitable and enduring relationships by embracing their purpose.
• 5 Ways Charity: Water Uses Storytelling To Inspire More Giving - this post illustrates how storytelling can be one of the most powerful tools for connecting people to your purpose.
• Why brands should embrace simplicity - how to create the powerful simplicity that employees crave by embracing a purpose in your organization.
• Five Key Benefits Of Company Purpose - "... company purpose sits right at the invisible core of positive transformation."
• Top 3 Disruptive Marketing Trends For 2018- customers don't just buy things. They buy into things. This is why a purpose-driven story is one of the most powerful tools we have available to us.