More organizations are starting to understand the ability of purpose to drive company profitability – that by doing good, your organization can do better.
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The presentation of your content is crucial. Remember, great content is incredibly insightful stuff that’s incredibly easy to consume.
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Discovering your brand purpose can be an incredibly energizing experience for your organization. But it can be damaging if you do nothing with it.
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To unlock the emotional clout of your Big Audacious Meaning, use the medium that engages more of the senses than any other - video.
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Doing good is not some corporate responsibility that we have to fulfill. Bringing meaning into the equation is a strategic growth initiative.
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A sense of wonder is one of the most powerful tools we possess. It is invaluable when we are searching for our brand purpose.
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Today's pace of life and flood of information has created a caring crisis. It's time to bust out the secret weapons for your brand.
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There is something irresistible about a brand purpose - the idea that your brand could be financially successful and also make a big difference in a life.
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How to find a Big Audacious Meaning that the organization can feel confident will resonate with everyone that the organization serves.
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A Big Audacious Meaning gives everyone a clear view of what’s really important. And what’s possible.
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Let’s not just settle for occupying a space in our prospect's mind. Let’s start a movement that will change their minds completely. Let's find our purpose.
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It is not easy to create caring. It means moving beyond features to finding the real meaning your brand can bring to your prospects.
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Brand purpose is emotional and feel good. But is that it? Not hardly.
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We all love great stories. Finding a brand purpose helps us get to those great stories that make for great advertising.
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There has to be more than just sensationalism. More than just shocking someone into paying attention. There has to be meaning if we want people to care.
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We're learning a lot about how humans make decisions thanks to research from the rational worlds of behavioral economics, psychology, and even neuroscience.
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We all have our favorite brand or brands. They are the ones that have the ability to connect with us. What is it that they do that builds that connection?
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We get really stoked when we feel like what we are doing is making the world a little better place. That's what brand purpose can do.
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So-called brand "gurus" cause the world to think that working with brand consultants is a crap-shoot at best. We all deserve a better brand process.
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Start simple, learn, and iterate. This is the modern marketing mantra.
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