Before starting any discussion about the brand, focus everyone on your prospect’s idealized self. It will help your ideas become more meaningful to those you hope to serve.
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A purposeful brand promise can make your brand essential to those you hope to serve. Because that promise reaches beyond the functional to tap into the powerful, decision-making, emotional part of our brains.
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Asking them to clarify their personal brand is a powerful way to help them understand how they should approach the organization’s brand.
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If this question becomes your touchstone, you will begin to infuse everything you say and do with a rare magic that every brand hopes to capture.
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Your brand purpose can become one of your most valuable assets. But only if people can understand and connect with it. That's why a Rallying Cry is crucial.
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Your purpose statement could be the difference between you having a brand and you having a brand that matters.
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Your purpose is powerful. Connecting it to what you do and how you do it makes it irresistible.
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Today, brands are waking up to the fact that greater success comes when we shift from putting the needs of the shareholders first to putting the needs of all the stakeholders first.
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Rediscover the posts that will help our brands capture that spirit of hope.
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Smart brands today understand that selflessly giving is a potent way to attract new customers, build loyalty, and more.
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When you put others first, good things happen. For those you serve. For everyone that your brand touches. And for your brand.
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Here’s how you set your brand on the path to being exceptionally relevant and incredibly meaningful to everyone you serve.
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5 posts that remind us of the superpower that we all get when we have that attitude of gratitude.
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Your brand holds great potential. Potential to connect with others in meaningful ways. You need to find the thing that unlocks that potential.
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We can make sure we are showing those we hope to serve the real and genuine ways that our brand can help them. In other words, we can say something meaningful.
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Here is a list of 5 must-haves for helping you make your brand purpose relevant, meaningful, and inspiring.
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To begin the process of clarifying and championing your brand purpose, you must have an understanding of your readiness.
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When we know our brand story’s hero, we create a very different story from the inward-focused, self-serving tale too many organizations tell.
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Before you hit send, put your emails through this easy, three-point check. It will make sure you're focused on helping rather than just hyping.
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There is a lot of uncertainty out there. People don't need our brands to push them over the line that separates uncertainty and fear.
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