Make your purpose about those you hope to serve and watch what happens. It can become magical.
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The place to begin is with the difference your purpose could make in just one life. Start here. And then see just how far it could take you.
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Maybe this time this age-old idea of serving others to succeed will stick. And stay. In fact, maybe it's on us this time.
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This is how your purpose becomes tangible and demonstrable. It all starts with the difference you make in just one life.
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Clarifying a purpose can do so much to help anchor and unite an organization. And that's just the beginning.
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Over the years, a few truths have emerged from my work with helping organizations pursue a purpose. Here are 5 truths from that journey.
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From the Harvard Business Review to Starbucks, here is a roundup of posts to help guide us all in the pursuit of purpose.
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Imagine you're no longer getting up in the morning to make darn good widgets. You're getting up to make a difference.
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We have the opportunity to get these right. To create something that actually inspires everyone. The first step is to understand the role of each of these guiding principles.
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Let's show empathy. Let's offer support. But let's also give people something that makes tomorrow brighter. And our brands meaningful.
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There is a growing body of research and thought supporting the pursuit of a purpose-driven brand. Here are five posts that delve into the subject.
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If you’re looking to nurture a purpose-driven brand, check out these interesting reads.
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With your clarified purpose as your North Star, you can accelerate speed to market. All the while knowing that you won’t be circling back to those decisions in a month or two because they were out of sync with who you are.
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From recruiting and retention to customer acquisition and loyalty, a genuine purpose has the potential to transform an organization. Does that sound distracting?
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It's too easy to portray purpose as something that only non-profits or social enterprises pursue. So too many businesses write it off. But the savvy ones know its secret.
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Having a purpose - or Big Audacious Meaning - makes a brand exceptional. It transforms the conversation you have with those you hope to serve. Even when it never enters the conversation.
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Your purpose is one of the most powerful assets your organization has. It will transform your ability to attract the best recruits and customers. That's the stuff that every organization hopes to unleash. Imagine telling a story that does that.
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A purpose-driven effort needs to be real and sustainable. Otherwise, it’ll just feel like another trumped up trick to play with our emotions.
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An awakening is about new energy and, most importantly, enlightenment. It can be felt physically, intellectually, emotionally, and even spiritually. That's inspiring. Which is exactly what a purpose should do for an organization.
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5 of the best posts over the past few months examining the benefits of your brand embracing an authentic purpose-driven approach.
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