Embracing a purpose doesn’t happen overnight. You just have to start. Not with some disruptive jolt. You simply need to step in. And begin the evolution.
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The desire to serve the aspirations of those we hope to engage should drive what we do. But it should also drive what we won’t do. Giving a voice to these things can be inspiring for everyone.
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A Big Audacious Meaning introduces a different dynamic. It puts forth the idea that we can serve society while financially bettering our organization.
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Purpose unlocks abilities to heighten our engagement with everyone we hope to serve. That can be game changing for any organization.
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There are three questions you can ask that will reorient your story to be relevant and meaningful to the distracted and unimpressed masses whose attention and interest is critical to us.
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With all our digital tools, it's easier than ever for an organization to add to the cacophony of self-absorbed messages that fill our heads every day.
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Everything else we do with our brand pales in comparison to the ability to serve their aspiration to feel like they matter in this world. It is undeniable.
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Before we run off and do anything with our brand, we must first develop incredible empathy for those we hope to serve.
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Purpose gives brands an unfair advantage, because it addresses a fundamental desire for our customers and prospects. Here are some of the more compelling posts that help us in our pursuit of becoming a purpose-driven brand.
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If we stick to these guideposts we are less likely to to be immediately dismissed. Because we have actually given those we hope to serve a reason to care.
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When we clarify the purpose, we are not forcing the organization to transform into some other entity. We are amplifying the most powerful belief that an organization holds.
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There is so much to think about as we craft our brand messages. These 3 simple questions can bring a surprising clarity to our efforts. A clarity that can change everything.
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If we reorient our brand to this way of thinking, we will transform our story. But more importantly, we may just find we have the opportunity to transform a life.
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Finding the authentic connection of our brand to this fundamental need of us all is where we find the makings of a simple brand idea that has that game-changing power.
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If we take the time to clarify what difference we can make, we can create that catalyst. The catalyst that ignites exceptional success and fosters something extraordinary for everyone who engages with our brand.
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Fear isn't going away anytime soon. It's too easy. And that may be the most insidious thing about it. Because that will keep us from reaching the potential that our brand holds. If we want to take our brand story to new levels, then we must make it fear less.
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We get that you want to be in front of us. But we’re much more interested in you being behind us.
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Bringing purpose into our brand and our story is one of the most energizing opportunities available to organizations today. The biggest roadblock may simply be finding a way to start. Prototyping a purpose is the answer.
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I can’t tell you how many times I have struggled with a branding challenge. And at the height of frustration, reminded myself that, “It’s the story, stupid.”
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Yes, PowerPoint sucks. But not as much as giving in to it, cramming it full of unreadable text, illegible boxes and arrows, and heinous clip art.
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