Understanding customer behavior to power your marketing

There have been some very good posts recently focusing on understanding customer behavior. Making the effort can result in insights that can turbo charge our marketing efforts. Here is a roundup of some of those posts.

• Imagine being able to give customers what they want before they even know they want it. This post discusses this new quest of marketing.
• Some studies reveal that 95% of purchase decisions are made out of habit. Understanding how to become one of those habits is what behavior design is all about.
• Here is a look at how we move our offering from a series of attributes to having real meaning in our prospects’ lives.

Behavioral study can unlock some valuable strategic direction. There are some simple ways to get started. See what it can do for your efforts in the months to come.