Bringing purpose into our brand and our story is one of the most energizing opportunities available to organizations today. The biggest roadblock may simply be finding a way to start. Prototyping a purpose is the answer.
Read More
I can’t tell you how many times I have struggled with a branding challenge. And at the height of frustration, reminded myself that, “It’s the story, stupid.”
Read More
Getting to a Big Audacious Meaning requires something that may not come natural to us. To embrace humility and focus on those we hope to serve.
Read More
If your attention is focused on your potential believers, you're on your way to taking that leap. To shifting your paradigm to a movement.
Read More
Purpose draws us in and make us feel like there’s something larger that we can be part of. That creates an unparalleled connection with potential believers.
Read More
It is an incredible feeling to believe you are part of a movement or on a quest with likeminded individuals. Create that and watch the passion take hold.
Read More
It is a unique spot to occupy – when you are create purpose that has everyone on the team amped up and the marketplace knocking at your door.
Read More
How to find a Big Audacious Meaning that the organization can feel confident will resonate with everyone that the organization serves.
Read More
A Big Audacious Meaning gives everyone a clear view of what’s really important. And what’s possible.
Read More