There is much debate about the role that brand journalism plays. No matter where you stand on the issue, it’s undeniable that there are 3 things that will make a brand journalism effort successful.
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Answer this question and you’ll be developing valuable content. More importantly, you’ll be making it easy for your customers to do business with you.
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It doesn’t matter whether you are creating an app, a story, or any other experience. In order to make it as meaningful as possible, you need to ask this question about each element along the way
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User experience is a concept that can ensure that the form of your storytelling is as engaging as your words. With that in mind, here are 6 tips to improve the experience around your story.
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Yes, you should be clear in your storytelling. But you should also be thinking about how the story is presented. If your piece is a long, gray mass of type, you’re not making it inviting for anyone to engage with you.
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"Snackable" means content that is easily consumed at a glance. It's visualization that tells a story while respecting the time that people have to spend with your offering.
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If you put yourself in the Vulcan's mindset, you can find a way to win over these tough clients. And you'll find yourself doing more than creating great work – you'll be creating great work with depth and meaning.
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Empathy enables you to put yourself in the other person's shoes. That can bring all kinds of benefits. Here are 3 advantages for brand storytellers.
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I find myself going back to this exercise because of its ability to clarify my thinking and focus my efforts
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During complex projects, I find that focusing on these fundamentals can improve the storytelling. It's as simple as asking 2 questions. Am I bringing clarity? Am I finding meaning for my audience?
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If you're interested in having somebody understand you, do the hard work for them.
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The insidiousness of jargon is that it makes you believe you are actually saying something.
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n today's world, "help" is the most valuable thing you can offer. And storytelling is one of the most powerful ways to deliver it.
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Storytelling is more than a nice-to-have afterthought to a marketing effort. Storytelling is a value generator.
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There is a cacophony of screaming that surrounds us. Have the audacity to leave the negative space untouched.
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If your tactic doesn't look like your brand, feel like your brand, sound like your brand, and act like your brand, you're just confusing people.
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Before you begin your next effort, get deep into your most critical interaction. Then prepare to write your next great brand story.
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There is one positive thing that comes from the yelling. It makes me want to do everything I can to make sure I'm never yelling at you.
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It is hard, hard work to be simple. But worth it. Because simple can be awesome.
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The wonder creates delight. And when the story of it is revealed with skill and care, it can conjure a powerful bond between you and your audience.
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