I am always humbled by those that take the time to read what I share over the year. Especially considering all the content out there regarding brand and purpose.

Here are the five most popular posts from this blog over the course of 2021. I hope you find them useful in your pursuit of building a truly exceptional brand.

Brands with purpose do these 2 things - Giving others the opportunity to share your brand purpose is like inviting them into a tribe. A tribe where they feel the belonging.

3 ways to use stories to power up your brand - The best selling is done through helping. This is where stories can become invaluable.

How to build the bones of a great brand story - Seasoned storytellers know that great brand stories start with a solid strategic framework.

Does a purpose-driven brand work? - A purpose-driven brand helps you infuse everything you do with something meaningful. Something your customers and prospects yearn for.

Why your branding message needs a concept - Give yourself the time to develop an interesting and compelling concept around your brand message. Then watch what it can turn into.