Insights — dansalva

Using storytelling to evangelize a cause

When you add storytelling to the mix, you have the potential to go beyond promoting a cause to creating a movement.

The key is to start simple. Consider using a question and answer format blog post. The quotes and soundbites you unlock can be repurposed across the spectrum of social channels. Most importantly, it can be the catalyst for unleashing your content marketing.

Getting inventive with data illustration

This is a simply brilliant use of data illustration. Moreover, it builds a compelling brand story and makes it very personal for the user.