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The most read brand posts in the 3rd quarter of 2024 ranged from guidance on problem-centric branding to finding ways to humanize your brand.
A strong brand is a vision that guides your business. If your current branding isn't helping you achieve that vision, it's time to think seriously about a rebrand.
Using this playbook as a guide, you can create a powerful and effective problem-centric rebranding strategy.
By understanding the power of dishabituation, brands can disrupt the familiarity of approaches that have fallen victim to habituation.
By focusing on the problem and not the product, you can significantly enhance your brand's relevance, differentiation, and appeal.
Branding is not just about creating a logo or tagline. It's about building meaningful connections and delivering value that resonates.
Creativity isn’t about being flashy or doing something crazy with your brand. It’s about building outrageously genuine connections with those you hope to serve.
Moving from rebranding your offering to rebranding the problem it solves creates a stronger, more relevant, and more valuable brand.
It's not about what you're selling. It's about the difference your brand makes in people's lives.
Become a trusted partner in solving their problems rather than simply a provider of products or services.