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By aligning your work with your purpose, you can achieve financial success while also making a significant impact on those around you.
Forget "features that sell" and start with an impact that resonates and you’ll set the stage for creating a brand that is irresistible.
To truly connect with people and drive long-term success, brands need to evolve beyond superficial messaging and focus on solving real-world problems.
The most read brand posts in the 3rd quarter of 2024 ranged from guidance on problem-centric branding to finding ways to humanize your brand.
A strong brand is a vision that guides your business. If your current branding isn't helping you achieve that vision, it's time to think seriously about a rebrand.
Using this playbook as a guide, you can create a powerful and effective problem-centric rebranding strategy.
By understanding the power of dishabituation, brands can disrupt the familiarity of approaches that have fallen victim to habituation.
By focusing on the problem and not the product, you can significantly enhance your brand's relevance, differentiation, and appeal.
Branding is not just about creating a logo or tagline. It's about building meaningful connections and delivering value that resonates.
Creativity isn’t about being flashy or doing something crazy with your brand. It’s about building outrageously genuine connections with those you hope to serve.
