The most read posts in the 4th quarter of 2023 ranged from guidance on protecting your brand value to how to share your purpose-driven brand story. Here is a recap of the five posts that readers spent the most time with.

• Are you eroding your brand’s value? - Nurturing your brand’s value requires having respect for the work put into the brand. There is just too much at stake to ignore it.

• It’s time to take thankfulness to the next level - If you’re sending out a lone thankfulness message in November, you’re missing a bigger opportunity.

• Strategic brands have special powers - Do the strategic work when establishing or refreshing your brand. It will ensure you’re creating a brand that means something to those you hope to serve.

• How big of a role should emotion play in your brand? - While data and analytics are essential, never underestimate the value of a well-crafted emotional connection with your audience.

• How to achieve brand enchantment – the power of the purpose-driven story - A purpose-driven brand story fosters an emotional investment and ignites passion in those you hope to serve. It’s what makes a brand enchanting.